I don’t usually spend quality time with the Entreprenuer magazine that shows up in my mailbox each month.

This months was different, at first because it had Guy Fieri—Mayor of Flavortown, host of Diners, Drive-ins and Dives—on the cover. (Whatever it years to grab readers by the eyeballs, right?)

What KEPT my attention, however, was a smaller-type, 2nd tier headline that echoed something I’ve thought for a year now…